Israel’s Largest Telco Bezeq Growing ARPU with SAM

Shiri Butnaru|
Family Home Secure Wi-fi
Family Home Secure Wi-fi

Israel’s Largest Telco Bezeq Growing ARPU with SAM

Shiri Butnaru|
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Bezeq Case Study

Bezeq is Israel’s leading telecommunication company, offering a range of services, including high-speed internet with a market share of 70%, to Israeli homes and businesses. In the following case study, read how SAM’s integration team worked directly with Broadcom to embed SAM agent into Bezeq’s Be router.

In the midst of an increase in the number of competing FTTP networks, changes in wholesale broadband regulation, and regulatory constraints that limited its ability to bundle services together, Bezeq’s subscriber base had begun to decline. In response, Bezeq needed to formulate a new winning strategy to improve their market positioning and grow their ARPU in the retail fixed broadband market.

Learn how Bezeq and SAM joined forces, to realize a swift two-phase, go-to-market solution that provided an improved home Wi-Fi experience to their customers with world-class embedded security and visibility at its core. Find out more about how Bezeq won over their audience with a creative marketing campaign to launch their new offering and how during 2021 alone, SAM helped Bezeq detect and prevent more than 690 million Phishing & DDoS attacks for over 470 million protected devices.

 

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Shiri Butnaru|
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