A Look at SAM’s New Brand Vision for the New Year

Shiri Butnaru|

A Look at SAM’s New Brand Vision for the New Year

Shiri Butnaru|
It’s 2022 and big things are taking place at SAM!

We’ve recently rolled out our new brand, which is the outcome of a series of strategic and creative decisions that our leadership has made over the course of the past year. Together with our new brand, we aim to continue in our role as the leading provider of network and IoT security solutions for consumers and SMBs, protecting upwards of 370 million devices globally.

Why did we rebrand?

“This year marks an important milestone for us as a company. In the past five years, we’ve established ourselves as the trusted security provider for unmanaged networks and threat intelligence services – something we’re deeply proud of and determined to uphold,” said SAM Co-founder and CEO Sivan Rauscher. “We feel that 2022 is the perfect time for us to set new goals and expand our reach into new industries. The technology that we’ve spent years building, is the base on which we rely to bring additional services for various markets.”

What we’ve learned from our years of studying unmanaged networks and IoTs is that deep network visibility is a key component, not only in cyber security, but also in other industries that require intelligence on what connects to the network or how it behaves in that environment.

As our team takes our technology into new industries, we wanted to create a new brand image to represent our three core capabilities: visibility, security, and data.



Our focus is, and will always be, securing and managing the unmanaged, and of course bringing value to our customers who provide services in such environments.

Where we’re headed As part of the rebrand, we’ve also launched a new website! This was an exciting milestone for the entire team, and the website is a knowledge resource for our community that we’ll be continuing to expand and improve over the course of the next few months.

When it comes to our company solutions, stay tuned as we expand our set of services to offer more value to our customers through greater network visibility and additional SDK-based tooling for customers to leverage our technology.


Read about our solutions: 

SAM Secure Home 

SAM Secure Office 

SAM Intelligence


What’s more, you can look forward to a wide selection of educational content that we’ll be sharing in the SAM resource library as well as our social media channels (follow us on Facebook, LinkedIn and Instagram). By keeping up with the latest news from throughout the cyber security industry, we strive to broaden the content that we share with our audience. Whether you’re looking to catch up on security news, read through relevant tips and advice to strengthen your cyber security knowledge, or gain industry insights, SAM can provide you with the materials that you’re after.

We encourage you to follow along with SAM as we continue to challenge ourselves as a company in 2022 and beyond. Every day, we’re investing in a bright future by growing our team, building upon our strategies, and continuously striving to keep learning.

We thank you for your support, now and in the future.

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