Q1 2024 Newsletter

Shiri Butnaru|

Q1 2024 Newsletter

Shiri Butnaru|

Welcome to SAM’s newsletter, in which we explore a roundup of customer-focused insights and industry news stories related to visibility, security, and threat intelligence solutions for unmanaged networks and IoTs, empowering you to acquire actionable business and operational perspectives.

In this quarterly edition, uncover essential insights from SAM’s Co-Founder and CEO, Sivan Rauscher, as she explores recent trends in IoT cybersecurity and connectivity, highlighting their impact on modern life and providing strategies for addressing today’s digital threats.

Next, gain insights on top multifamily living trends and SAM’s recent collaboration with Bezeq on their advanced “Cyber Plus” offering for the residential market. Additionally, learn about recent state-sponsored attacks and their effect on residential and small business routers, stressing the importance of proactive network security solutions in safeguarding against malicious actors.  

If there is anything you’d like to see from us in the next edition, please feel free to drop us a line here – we’d love to hear from you!

Stay informed and secure!

Webinar: Safeguarding IoTs in Residential & SMB Settings – SAM’s CEO Insights

This month marked International Women’s Day – a time to acknowledge the remarkable women around the world who motivate us to pursue our goals and strive for excellence!  

On this occasion, we’d like to spotlight a recent webinar featuring our talented Co-Founder and CEO, Sivan Rauscher, with OurCrowd’s Ron Moritz, where they explored everything from the boom in connected devices to the escalating threat of cyberattacks, and SAM’s mission to ensure the safety of network users amidst the ever-evolving digital landscape.  

You can also dive into the related article to learn more about SAM’s journey to provide visibility and protection to unmanaged home and small business networks.  

Podcast: Top Multifamily Living Trends to Follow in 2024

The MDU residential segment is experiencing exponential growth in smart home device consumption, driven by AI and advanced device identification to personalize experiences and enhance connectivity. This trend extends to your SFU customers as well, with the typical US home connecting to an average of 20 unmanaged smart devices.

Recognizing the MDU/SFU distinction is crucial for ISPs in determining the right connectivity offering. Another significant differentiation, often overlooked, lies between standard and premium IoT households, presenting varying challenges and business prospects. For further insights, listen to our latest podcast episode exploring the opportunities and challenges within these unique residential segments.

News: Bezeq’s New Cyber Plus Offering for Complete Home Network Protection

In recent months, SAM has collaborated with Bezeq on their revolutionary new offering “Cyber Plus” – delivering active protection for all their subscribers’ connected home devices!  

This comprehensive service includes advanced features, offering real-time monitoring and defense, ensuring their customers’ privacy and peace of mind amidst the rapid growth of smart devices and evolving digital cyber threats.  

Since October, attacks on gaming consoles and security cameras in Israel have jumped by more than 1,200% and 1,000%, respectively. Attacks on other smart home devices have surged by a staggering 1,800%! Curious about how Bezeq and SAM are tackling these threats? Check out the (Hebrew) article below to learn more.  

News: Feds Removed Russian Malware From US Home & Office Routers

Once again, feds fix up compromised retail routers under court order. Over 1,000 Ubiquiti home-office routers were infected with state-sponsored malware and co-opted for global crime and spy operations.

These hackers manipulate a well-known variant called “MooBot”, which could affect thousands of devices connected to these routers, leading to internet speed drops, router overheating, unresponsiveness, and even DDoS attacks!

While some Network Service Providers are protected, many others remain vulnerable, leaving countless subscribers exposed. MooBot exemplifies the need for a platform agnostic, gateway security solution for both consumers and businesses! SAM’s proactive measures ensure our customers are protected. Discover how to secure your network today.

News: Chinese State-Sponsored Actors Threaten SOHO Networks

Lumen Technologies recently uncovered Chinese state-sponsored actors, Volt Typhoon and KV-botnet, targeting Small Office/Home Office networks. These attackers blend seamlessly into normal network activities by exploiting compromised SOHO IoT devices like routers and firewalls. This alarming trend mirrors the surge in attacks on residential and SOHO routers, including HiatusRAT and ZuoRAT, observed over the past years.

The research offers security tips to reduce the risks, however small businesses lack the expertise and resources to effectively combat this threat, making them vulnerable to potential business crippling disasters from just a single successful attack. So, what can be done?

ISPs and MSPs are uniquely positioned to intervene and leverage the right technology to deliver automated and comprehensive CPE-level protection for their business clients. This includes automated threat scanning, complete network security, and continuous threat analysis at the device level, ensuring dependable and hassle-free connectivity.

Shiri Butnaru|


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