September 2023 Newsletter

Shiri Butnaru|

September 2023 Newsletter

Shiri Butnaru|

Welcome to SAM’s newsletter, in which we explore a roundup of customer-focused insights and industry news stories related to visibility, security and threat intelligence solutions for unmanaged networks and IoTs, empowering you to acquire actionable business and operational perspectives.

As we transition from the leisurely days of summer, it’s time to reignite our curiosity with new knowledge and opportunities! In this September edition, we’re excited to invite you to meet us face-to-face at the upcoming Network X event in Paris with new innovative demos and our CEO’s keynote session at the prpl summit! Next, tune in to our latest podcast episode as SAM’s VP of Innovation and Data breaks down the pressing discovery-to-patching IoT challenge and how ISPs can enhance user network security with real-time patching capabilities at the CPE-level.

We’re also putting SAM’s LUXO solution in the spotlight, offering invaluable insights into the services utilized by devices on your customers’ unmanaged networks. Additionally, our new blog reveals how ISPs can comply with GDPR and data security easily. And don’t miss out on learning about recent cybersecurity risks for home consumers from unexpected sources, such as Peloton treadmills.

Happy reading!

Podcast: Navigating the IoT Patching Challenge

ISPs listen up – our latest educational podcast is for you!

In this episode of SAMiBits, SAM’s VP of Innovation and Data, Nadav Liebermann, is back to discuss one of the most pressing challenges in the realm of IoT – the sluggish discovery-to-patching process by firmware vendors, leaving home and small business users exposed indefinitely.

What are the potential threats that come with IoT devices? What makes security for these devices different? Who’s the gatekeeper for vulnerability monitoring? And how can ISPs step in to help their subscribers overcome this challenging task and differentiate their offerings with real-time patching capabilities at the CPE-level?

Tune in now for the answers to these questions and more! 

Event: Come Meet SAM at Network X Paris!

SAM is excited to welcome you this October at booth #F27, hall 7.3, with innovative demonstrations showcasing all our field-proven solutions, along with fresh features!

For OEMs, ISPs, MSPs, or network device vendors, this is your opportunity to explore new cybersecurity horizons, gain insights about your customers’ networks, devices, and usage, and tap into cutting-edge IoT identification expertise by integrating SAM’s capabilities into your processes.

Moreover, our CEO will take center stage at the prpl summit, sharing valuable insights into prpl’s universal language and the future of seamless communication. Don’t miss out – if you haven’t registered, reach out for a complimentary premium pass as our guest!  

Product Spotlight: Introducing Service ID for Unmanaged Networks

Curious about your network’s hidden secrets? Gain information and analysis on services being used by network-connected devices:

Is this a gaming-obsessed household or a streaming video fanatic multi-dwelling unit? Are cloud backup services being used in that office? Who’s the mobile service provider for that SMB? 

Get answers to these questions and others, and leverage data and insights to improve support, marketing, sales, network management, and more.  

Blog: Enabling ISPs to Comply with GDPR and Data Security Easily

In our “always-connected” world, data security is a top priority. Today’s ISPs are taking on the challenge of protecting customer data while respecting privacy rules. 

But how can they handle GDPR concerns and embrace the potential of the cloud? 

Dive into our fresh blog to explore strategies empowering ISPs to confidently tackle data security challenges, including insights from a legal analysis of GDPR provisions. 

News: Peloton Treadmill Bugs Expose Networks to IoT Attacks

Home consumers could potentially lose more than pounds with a Peloton treadmill! Recent findings reveal the internet-connected fitness equipment can also leak sensitive data or create entry points for cyberattacks.

Customers often trust that premium products come with robust security features. They are willing to invest thousands of $$ including a monthly fee! But just imagine the chaos if a treadmill suddenly stopped during a workout due to a cyber issue! ISPs have a unique opportunity to promote the importance of CPE-based cybersecurity for connected devices.

Discover SAM’s dynamic firewall – an effective way to automatically identify and block unusual communication patterns in real-time, while ensuring the ongoing activity and security of the rest of the network.

Shiri Butnaru|


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